Executive Summary
AFX is a high-performance sovereign L1 purpose-built for decentralized derivatives. By synthesizing the rapid execution of a centralized exchange with the immutable sovereignty of blockchain, AFX delivers a professional-grade Perp DEX environment characterized by sub-100ms finality, institutional liquidity, and unmatched capital efficiency.
Execution Plan
This three-month program is designed to accelerate AFX's awareness, user & trader acquisition, increase trading volume, and build a sustainable community of active participants. The focus is on connecting with high-intent trading communities and token gated communities to convert them into long-term platform users.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Two parallel funnels power AFX Platform: an Awareness Funnel that converts token-gated communities and Web3 KOLs into platform sign-ups, and a Volume Funnel that activates trading communities and trading KOLs to drive sustained trading volume.
Communities
Communities
Two Lanes. One Growth Engine.
The Awareness Lane (token-gated communities and Web3 KOLs) drives platform sign-ups. The Volume Lane (trading communities and trading KOLs) converts those users into active traders. Together, they reach audiences neither lane could capture alone.
Airdrop Codes Activate Holders
Token-gated communities distribute exclusive airdrop codes that turn passive holders into active, trackable platform users. This creates a measurable acquisition funnel and fuels long-term ecosystem growth.
Guilds Turn Users Into Volume
Trading KOLs and communities create guilds that onboard and engage active traders on AFX. The Awareness Lane fills the funnel, while the Volume Lane converts participation into sustained trading activity.
Community Distribution
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Onboard trading and token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into AFX platform users.
- Identify and confirm trading & token-gated Web3 communities.
- Launch trader-focused campaigns encouraging account creation, USDC deposits, first trades, and recurring trading activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
Trading Communities
Token Gated Web3 Communities
KOL Activation
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Target 10K+ follower voices with genuine influence across Web3 and DeFi. People who actually use on-chain products, post real activity, and have visible engagement in the ecosystem.
- Web3-native KOLs with 10K+ followers and real engagement
- DeFi and Web3 crossing into broader culture
- Compensation: USDC + referral link benefits
Loyalty Hub
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Rewards Users For Real Activity
- Multipliers applied during launch windows, partner events, and limited-time quests
- Streak bonuses scale the longer a user maintains a daily action
- Stacking: limited-time quests run on top of daily quests, so active users earn across multiple tracks at once
Engagement Structure
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding across 150+ token-gated communities
- ✓ KOL activation & coordination
- ✓ Loyalty platform setup & management
Distribution & Execution
- ✓ Expanded distribution across token-gated communities
- ✓ Onboarding across 15+ trading communities
- ✓ Custom growth loyalty tasks aligned with campaign objectives
- ✓ Weekly performance reporting
Retention & Conversion
- ✓ Expanded distribution across trading communities
- ✓ Retention optimization & re-engagement
- ✓ KPI tracking & performance evaluation
- ✓ Strategic Advisory
- ✓ 200+ Token Gated Communities
- ✓ 30+ Trading Communities
- ✓ KOL Activation
- ✓ Loyalty Platform Setup
- ✓ Custom Campaign Strategy
- ✓ Weekly Performance Reports
Growth Projection
CoConnect campaigns are not designed to generate short-term trading volume. They are built to acquire long-term traders who continue trading well beyond the campaign period.
| Stage | Trading Volume | Retention |
|---|---|---|
| Milestone 1 | $5M | 86% |
| Milestone 2 | $10M | 79% |
| Milestone 3 | $15M | 71% |
| Month 2-4 | $30M | 48% |
| Month 5-8 | $45M | 34% |
| Month 9+ | $62M | 20% |
| *Based on previous campaign results | ||
Case Studies
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
NitroGraph: Testnet Launch & User Acquisition
Deployed NitroGraph's testnet and executed a phased onchain activation campaign that served as both a user acquisition funnel and a social growth engine, driving sustained participation across the ecosystem.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.